Privacy policy

Last Updated: October 2024

At Juicy Waves Swimwear LLC ("we", "us", or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our website (the “Site”).

  1. Personal Information We Collect

When you visit or interact with the Site, we may collect the following categories of information:

  • Device Information: Automatically collected information about your web browser, IP address, time zone, and cookies installed on your device. We also collect data on the web pages you visit, referral websites or search terms, and how you interact with the Site.


We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device that often include an anonymous unique identifier. For more details and how to manage cookies, visit http://www.allaboutcookies.org.
  • Log Files: Track actions on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, Pixels: These electronic files are used to monitor how you browse the Site.
  • Order Information: When you make or attempt to make a purchase, we collect your name, billing and shipping addresses, payment information (including credit card numbers), email address, and phone number.
  • Behavioral Information: Information collected through tracking technologies, including browsing behavior, pages viewed, and products clicked.
  • SMS Information: If you opt-in to SMS communications, we may collect your mobile phone number and track cart abandonment behavior to send reminders.

2. How We Use Your Personal Information

We use your personal data for the following purposes:

  • Order Fulfillment: Processing your payment, arranging for shipping, and providing invoices and order confirmations.
  • Communication: Contacting you regarding your order or customer service inquiries.
  • Fraud Prevention: Screening for potential risk or fraudulent transactions.
  • Marketing & Advertising: Based on your preferences, we may send you marketing communications or provide personalized advertising. You can opt-out at any time.

3. Sharing Your Personal Information

We share your data with third-party service providers for the purposes described above, including:

  • Shopify: Our e-commerce platform provider. You can read more about how Shopify handles data here.
  • Google Analytics: Helps us understand site usage. Learn more about Google's data use here and opt-out here.
  • Third-Party Advertising Partners: We may share anonymized behavioral data for targeted advertising.

We may also share your information to comply with applicable laws or legal requests, such as subpoenas or government regulations, and to protect our rights.

4. Behavioral Advertising

We use your personal information to provide you with targeted ads. You can opt out of

personalized advertising by using the following tools:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

For more information, you can visit the Digital Advertising Alliance’s opt-out portal.

5. Do Not Track Signals

We do not respond to Do Not Track (DNT) signals. DNT is a setting that you can enable on your browser to signal websites that you do not wish to be tracked. For more information about DNT, visit http://www.allaboutdnt.com.

6. Your Rights

If you are a resident of certain regions (such as the European Economic Area or California), you have specific rights regarding your personal data, including:

  • Right to Access: Request access to your personal information.
  • Right to Correct: Request corrections of inaccurate or incomplete data.
  • Right to Delete: Request deletion of your data, subject to certain legal exceptions.
  • Right to Restrict Processing: Limit the way we process your data.
  • Right to Data Portability: Receive a copy of your data in a structured format.
  • Right to Object: Object to certain data uses, including direct marketing.

You may exercise your rights by contacting us using the details below.

For European residents, we process your data in order to fulfill contracts with you (e.g., if you place an order) or pursue legitimate business interests.

7. Data Retention

We will retain your Order Information for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law. Upon request, we will delete your personal information, except for data we are required to retain by law.

8. Third-Party Data Sharing & SMS

We do not share your opt-in SMS information with third parties unrelated to the campaign. We may, however, share data with third-party service providers to help deliver text messages, such as platform providers and phone companies.

9. International Transfers

If you are located outside of the United States, please note that your data will be transferred to and processed in the U.S. or other jurisdictions. We ensure that international data transfers are conducted in compliance with applicable data protection laws.

10. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides additional rights, including:

  • Right to Know: You can request details on the specific personal information collected about you.
  • Right to Delete: Request that we delete your personal data, subject to legal exceptions.
  • Right to Opt-out of Sale of Personal Data: We do not sell your data, but you can request that your information not be shared with third parties for commercial purposes.

To exercise these rights, please contact us using the details below.

11. Changes to this Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal obligations. Updates will be posted on this page with an updated "Last Updated" date.

12. Contact Us

For more information or if you have questions regarding this Privacy Policy, please contact us:

Email: info@juicywaves.com